Networked nudging: Designing a voter registration nudge in urban India

Anirudh Tagat (), Anchal Khandelwal and Hansika Kapoor
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Anchal Khandelwal: Department of Economics, Monk Prayogshala, Mumbai, India
Hansika Kapoor: Department of Psychology, Monk Prayogshala, Mumbai, India

Journal of Behavioral Economics for Policy, 2021, vol. 5, issue 1, 53-60

Abstract: This paper explores the potential of a behavioral intervention to improve voter registration (and turnout) among urban youth in India. Electoral bodies at the national and sub-national levels regularly conduct communication campaigns but have been unable to spur meaningful change in registration rates. We document policy lessons from a pilot behavioral intervention aimed at nudging voter registration among college-going youth in Mumbai. We adapted a plan-making intervention to make the process of registering to vote more salient and randomized at the level of educational institutions. Colleges that received the plan-making intervention had a higher registration on average than those that did not receive the intervention. Implications for intervention design, implementation challenges, and suggestions for scaling up are proposed, specific to the Indian context.

Keywords: voter registration; behavioural science; interventions; plan-making; nudging (search for similar items in EconPapers)
JEL-codes: C93 D72 D73 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:beh:jbepv1:v:5:y:2021:i:1:p:53-60

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