Rein it in. Nudge-based interventions to cope with online impulse buying among young adults

Marco Mandolfo ()
Additional contact information
Marco Mandolfo: Politecnico di Milano, Department of Management, Economics and Industrial Engineering, Milan, Italy

Journal of Behavioral Economics for Policy, 2022, vol. 6, issue S1, 59-66

Abstract: Impulse buying represents a relevant behavioural phenomenon in the e-commerce environment both in economic and social terms. In this context, young adults embody an acknowledged portion of online impulse buyers. Although a single impulse purchase does not pose real risks for the individual, excessive impulse buying has a significant weight on social welfare. This research discusses possible nudge-based interventions for immediate coping with online impulse buying. Starting from an outline of the core factors that typify impulse purchasing, the paper introduces three different interventions in the form of nudges, namely designing for interactional friction, engaging in distraction, and the timely provision of feedback. Lastly, the research discusses the implications for online retailers and policymakers in terms of collaborative approaches to foster consumer trust, enhance brand reputation, reduce logistics costs, and promote public support.

Keywords: impulse buying; impulsivity; nudge; coping strategy; consumer behaviour (search for similar items in EconPapers)
JEL-codes: D18 D91 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://sabeconomics.org/journal/RePEc/beh/JBEPv1/articles/JBEP-6-S1-5.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:beh:jbepv1:v:6:y:2022:i:s1:p:59-66

Access Statistics for this article

Journal of Behavioral Economics for Policy is currently edited by Michelle Baddeley

More articles in Journal of Behavioral Economics for Policy from Society for the Advancement of Behavioral Economics (SABE) Contact information at EDIRC.
Bibliographic data for series maintained by SABE ().