UTICAJ PANDEMIJE KOVID-19 U REPUBLICI SRBIJI NA KUPOVNE ODLUKE POTROŠAČA U E-TRGOVINI (THE IMPACT OF E-COMMERCE ON CONSUMER DECISIONS CAUSED BY THE COVID-19 PANDEMIC IN THE REPUBLIC OF SERBIA)

Marija Kovačević and Goran Petković

Ekonomske ideje i praksa, 2021, issue 43, 31-43

Abstract: Uticaj pandemije Kovid-19 (COVID-19) odrazio se na promene u ponašanju potrošača prilikom kupovine. Prilagođavanje novonastaloj situaciji i traženje rešenja za opstanak u svakom smislu, bilo je neizbežno. Pod uticajem Kovid-19, došlo je do poremećaja u lancima snabdevanja. Blaga nestabilnost u snabdevanju prodavnica u Srbiji, mada daleko manje nego u drugim zemljama, a zatim i vanredno stanje izazvano pandemijom Kovid-19, zatvorene prodavnice i nemogućnost kupovine, uslovilo je preteranu zabrinutost i paniku potrošača. Usledilo je gomilanje zaliha nepotrebnih proizvoda zbog bojazni da će nove mere biti donete. Ovakvo stanje dovelo je do promene navika u ponašanju potrošača tokom kupovine, pa je značajno istražiti uticaj COVID-19 na promene navika potrošača u odnosu na period pre pandemije COVID-19. Prikazani su rezultati istraživanja na osnovu onlajn uzorka od 179 ispitanika.

Keywords: KOVID-19; e-trgovina; potrošači; kupovina (search for similar items in EconPapers)
JEL-codes: L81 M31 (search for similar items in EconPapers)
Date: 2021
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.ekof.bg.ac.rs/journals/eip/43/03.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:beo:ekidpr:y:2021:i:43:p:31-43

Ordering information: This journal article can be ordered from
http://www.ekof.bg.a ... mske-ideje-i-praksa/

Access Statistics for this article

Ekonomske ideje i praksa is currently edited by Miomir Jakšić

More articles in Ekonomske ideje i praksa from Faculty of Economics and Business, University of Belgrade Contact information at EDIRC.
Bibliographic data for series maintained by Goran Petrić ().