A QUESTION OF STRATEGY:TO BE A PIONEER OR A FOLLOWER?

Đorđe Kaličanin

Economic Annals, 2008, vol. 53, issue 177, 89-102

Abstract: One of the most important questions faced by business leaders in the strategic management process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks. Pioneers often have higher profitability, greater market share, and a longer business life, but the relative success of each strategy depends on several factors, both internal and external (pace of evolution of technology and markets).

Keywords: pioneer; follower; firstmover advantage (search for similar items in EconPapers)
JEL-codes: M10 M30 (search for similar items in EconPapers)
Date: 2008
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