 THE STRATEGIC CHOICES OF SERBIAN ENTREPRENEURS: ARE THEY ENTREPRENEURIALLY ORIENTED AND DO THEY DIFFER BY GENDER?Danijela Stošić Panić Economic Annals, 2019, vol. 64, issue 222, 147 - 172 Abstract: This paper focuses on the strategic practice of Serbian entrepreneurs by addressing the issue of their entrepre-neurial orientation. Based on a sample of 101 respondents (randomly drawn from the Serbian Business Registers Agency’s database), the research tries to answer the question of whether Serbian entrepreneurs’ strategic choices in the fields of growth, innovation, and marketing are entrepre-neurially oriented. The paper also reports research on gender differences regarding these issues. The results suggest that Ser-bian entrepreneurs are entrepreneurially oriented when making decisions about growth, innovation, and marketing. Also, Serbian women entrepreneurs are less en-trepreneurially oriented than men when choosing growth strategies, but more entre-preneurially oriented in certain aspects of market orientation. No statistically impor-tant gender differences were found regard-ing innovation strategies. Keywords: entrepreneurship; strategy; gender (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:beo:journl:v:64:y:2019:i:222:p:147-172 Ordering information: This journal article can be ordered from Access Statistics for this article Economic Annals is currently edited by Will Bartlett More articles in Economic Annals from Faculty of Economics and Business, University of Belgrade Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.