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THE EFFECT OF THE COVID-19 PANDEMIC ON CONSUMER SAVINGS AND RETAIL SALES: EVIDENCE FROM A POSTCOMMUNIST TRANSITION ECONOMY

Ardian Harri, Drini Imami and Edvin Zhllima

Economic Annals, 2022, vol. 67, issue 233, 39 - 60

Abstract: When coupled with strong external shocks such as COVID-19, the high levels of uncertainty that characterise fragile economies can have a strong impact on household consumption and saving behaviour. This paper analyses household consumption and saving behaviour in conjunction with COVID-19 in the context of a post-communist economy. Models and intervention analysis are used to identify the effect of catastrophic events such as the COVID-19 pandemic on two key macroeconomic measures for the Albanian economy. The findings show that the pandemic period caused a significant contraction of consumer spending and a significant increase in savings. Higher uncertainty appears to have been a key driver of such household behaviour. The effect on savings will endure in the long run, while retail trade is expected to recover. These findings call for a more astute use of fiscal and monetary policies to address the harmful emerging short-run effect of reduced household spending.

Keywords: Albania; ARIMA modelling; catastrophic events; COVID-19 pandemic; intervention analysis (search for similar items in EconPapers)
JEL-codes: D14 E21 E27 E71 (search for similar items in EconPapers)
Date: 2022
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