 THE ROLE OF PUBLIC RELATIONS IN THE MANAGEMENT OF HOSPITALS IN KENYA A CRITICAL LITERATURE REVIEWBaker A. A. () American Journal of Public Relations, 2022, vol. 1, issue 1, 33 - 42 Abstract: Purpose: The main objective of this study is to examine the role public relations plays in the management of hospitals in Kenya. Public relations are a crucial management function. Health organizations are in constant contact with various publics. They therefore require a comprehensive and well-integrated public relations strategy to reach out to these publics. Methodology: The paper used a desk study review methodology where relevant empirical literature review was reviewed to identify main themes and to extract knowledge gaps. Findings: the role of public relations is not well defined. Even though the hospitals are engaged in numerous Public Relation activities, there is a lack of a Public Relation department to adequately handle the activities. Public relation is therefore disorganized and haphazardly approached. Hospitals lack a Public Relation plan and policy. Unique Contribution to Theory and Practice: There is an urgent need for hospitals in Kenya to establish a Public Relation and Communications department. The department should be staffed with professional Public Relation personnel to handle Public Relation matters at the hospital Keywords: Organization; management; hospital; public relations (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bfy:ojajpr:v:1:y:2022:i:1:p:33-42:id:1110 Access Statistics for this article More articles in American Journal of Public Relations from AJPO |
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