Influence of Cultural Diversity on Team Conflict and Performance in Multinational Corporations in Sudan

Khalida Eassa ()

European Journal of Conflict Management, 2024, vol. 4, issue 1, 35 - 46

Abstract: Purpose: The aim of the study was to assess the influence of cultural diversity on team conflict and performance in multinational corporations in Sudan. Materials and Methods: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Cultural diversity within teams can lead to both positive and negative outcomes. On one hand, diversity can enhance creativity, innovation, and problem-solving abilities, as team members bring varied perspectives and ideas. This diversity of thought is particularly beneficial in dynamic and complex environments where multifaceted solutions are required. On the other hand, cultural differences can also result in misunderstandings, communication barriers, and conflicts, which can negatively impact team cohesion and performance. Effective management of culturally diverse teams involves fostering an inclusive environment where differences are respected and leveraged. This includes implementing strategies for effective communication, conflict resolution, and leadership that is sensitive to cultural nuances. Training and development programs aimed at enhancing cultural competence among team members are also crucial. Implications to Theory, Practice and Policy: Social identity theory, Hofstede's cultural dimensions' theory and conflict management theory may be used to anchor future studies on assessing the influence of cultural diversity on team conflict and performance in multinational corporations in Sudan. Multinational corporations should invest in cross-cultural training programs for employees at all levels. Organizations should develop and implement diversity policies that promote inclusivity and diversity within teams.

Keywords: Cultural Diversity; Team Conflict; Multinational Corporations (search for similar items in EconPapers)
Date: 2024
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