Impact of Gender Representation in Media on Adolescent Body Image

Wasim Sajjad ()

European Journal of Gender Studies, 2024, vol. 6, issue 2, 34 - 44

Abstract: Purpose: The aim of the study was to assess the impact of gender representation in media on adolescent body image. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study indicated that media often portrays idealized and unrealistic body types, leading adolescents to develop body dissatisfaction and negative self-perception. This is particularly pronounced among girls, who are frequently exposed to thin ideals, but boys are also affected by portrayals emphasizing muscularity. Such media exposure can contribute to unhealthy behaviors, including disordered eating and excessive exercise, as adolescents strive to conform to these unrealistic standards. Furthermore, diverse and inclusive representation can mitigate these negative effects by providing adolescents with a broader range of body types and appearances to relate to, fostering a more positive and realistic body image. Implications to Theory, Practice and Policy: Social comparison theory, cultivation theory and objectification theory may be used to anchor future studies on assessing the impact of gender representation in media on adolescent body image. Implementing media literacy programs is a practical recommendation to empower adolescents with critical thinking skills and media literacy competencies. Advocating for regulatory measures is a crucial step in shaping policies that promote positive body image among adolescents.

Keywords: Gender Representation; Media; Adolescent; Body Image (search for similar items in EconPapers)
Date: 2024
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