THE INFLUENCE OF INFORMATION SYSTEMS ON M-COMMERCE PERFORMANCE IN KENYA'S COMMERCIAL BANKS

Dr. Doreen Muriu (), Joseph Kamau Ngugi () and Zachary Mosoti ()

International Journal of Business Strategies, 2018, vol. 3, issue 1, 75 - 87

Abstract: Purpose: The purpose of the study was to determine the influence of information systems strategy implementation on Mobile-Commerce (M-Commerce) performance in Kenya's commercial banks. Methodology: The study adopted a positivism research philosophy and explanatory research design as appropriate methodology for the study. The units of analysis for the study comprised of five managers from different management levels and departments from each of the 40 commercial banks in Kenya. Questionnaires were used for data collection. The collected data was analyzed using inferential and descriptive statistics.Findings The study findings indicated that there was positive and statistically significant relationship between information systems and m-commerce performance. The path coefficient was positive and significant at 0.05 level, t-value of 2.031, p-value =0.043. Unique Contribution to theory, practice and policy: The study informs commercial banks in Kenya, Central Bank of Kenya, Communication Authorities and the scholars on the opportunities in the development of appropriate strategy implementation process and the risk of not adopting the right strategy.

Keywords: Information systems; strategy implementation; m-commerce performance; Kenya's Commercial Banks (search for similar items in EconPapers)
Date: 2018
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