THE IMPACT OF MOBILE BANKING APPLICATION ON CLIENT INTERACTION WITH YEMEN BANKS

Jalal Saleh Ahmed Hadi (), Wei Huafei (), Muhammad Suhail Khan (), Mohammad A. Abdulrab () and Zhao Shu Yan ()

International Journal of Business Strategies, 2021, vol. 6, issue 1, 58 - 68

Abstract: Purpose: The purpose of the study is to analyse the impact of a mobile banking application on client interactions with banks in Yemen. Methodology: Data were collected using structured questionnaires. The Statistical Package for the Social Sciences (SPSS) was used for statistical analysis. Descriptive statistics and correlation values were used to report the results. This paper coverers the barriers and the factors that might affect badly on the performance of the mobile banking services in the Yemen banks industry. Findings: The findings of this study show that the traditional method of banks is changing; the entire system of banks has been changed from the traditional old way to the advanced way, and The traditional way is a paper-based banking provider while the new way is to use the technology as a method to enhance the performance of the banks such as the usage of mobile banking. In addition, the result of this paper is that there is a link between the user stratification and supportive access factor, and they are related to mobile banking. However, recently mobile banking is being adopted scientifically in recent years as most of the systems are become computerized and mobile phones are being in the market more than computers. Although, the emerging new technology to the banks' services market is exposed to barriers to the adoption of mobile banking services. The results of this current study will provide insights into the factors that affect the successful uptake of mobile banking services among clients of Yemeni banks.

Keywords: Quality of service; mobile banking; client satisfaction; ease of use; mobile application. (search for similar items in EconPapers)
Date: 2021
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