American Journal of Communication

2020 - 2025

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Volume 7, issue 1, 2025

Effect of Language Policy on Relationship between Electronic Media and Kiswahili Growth among University Students in Kenya pp. 1 - 15

Orleans Omusula Onindo and Ndeti Ndati

Framing Femicide in Kenyan Online Print Media: Language, Imagery, and Major Narrative Strategies pp. 16 - 29

Caroline Njoroge

Assessing the Integration of Farmer Socio-Cultural Context in the Diffusion of Improved Maize Varieties in the Semi-Arid Lower Eastern Kenya pp. 30-44

Emily Keles Muli, PhD Prof. Maurice Sakwa and PhD Dr. Masaya H. Chakava

Gender Equity in Journalism: Examining Hard News, Soft News and Sports Reporting in Tanzania pp. 45-77

Dr. Hoyce Anderson Temu and Prof. Ndeti Ndati

Volume 6, issue 4, 2024

Filmmaking as a Medium of Public Communication in Addressing Social Problems pp. 1 - 16

Jana Tombu

Volume 6, issue 3, 2024

Impact of Crisis Communication Strategies on Public Trust during Health Emergencies in Philippines pp. 1 - 11

Eduardo Luiz

Influence of Media Framing on Public Perception of Climate Change in Malawi pp. 12 - 23

Dominic Ngumuya

Relationship between Corporate Social Responsibility (CSR) Communication and Brand Loyalty in Somalia pp. 34 - 36

Abdi Hussein

Effects of Mobile News Consumption on Information Retention and Recall in Indonesia pp. 37 - 48

Josline Hakim

Role of Social Media in Shaping Political Opinion among Young Adults in Tanzania pp. 37 - 48

Evans Kimweri

Volume 6, issue 2, 2024

Impact of Mobile Messaging Apps on Interpersonal Relationships in Kenya pp. 1 - 11

Bonface Munyao

Relationship between Television News Consumption and Public Perception of Crime Rates in Somalia pp. 12 - 21

Cumar Mansuur

Role of Communication Styles in Workplace Conflict Resolution in Brazil pp. 22 - 31

Bete Mendes

Influence of Celebrity Endorsements on Consumer Trust in Advertising in Sudan pp. 32 - 41

Ignatia Valentine

Audience’s Perception of X (Formerly Twitter) Trends as a Tool for the Nigerian Public Sphere pp. 42 - 64

Ayishat Sandra Olanrewaju

Volume 6, issue 1, 2024

Corporate Artefacts and Customer Satisfaction in Public Secondary Schools in Nairobi County, Kenya pp. 1 - 11

Winfred Mukami Karingu, Hellen Mberia and Ndeti Ndati

Effectiveness of County Communication Approaches in Facilitating Public Participation in Kenya's Devolved Governments pp. 12 - 23

Edward Musungu Wasike, Masibo Lumala and Jane Malel

Information Source Attributes and Terrorism Risk Preparedness among the Residents of Nairobi City County pp. 24 - 45

Miring'u Edward Waweru, Prof. M. M. Sakwa and Dr. Julius Bosire

The Influence of Interpersonal Communication Participants on Child Nutrition Promotion in Kilifi County, Kenya pp. 46 - 55

Florence Tsuma, Prof. Hellen Mberia and Prof. Idah Muchunku

Impact of Social Media Usage on Political Polarization in the United States pp. 56 - 66

Jack Daniel

Volume 5, issue 2, 2023

Communication Strategies Used in Performance Contracting in the County Government of Nakuru, Kenya pp. 1 - 13

Joe Miring'u Njoroge, PhD Dr. Josphine Khaemba and PhD Dr. Lydia Mareri

Media Strategies and the Growth of Kiswahili among Journalism Students in Kenyan Universities pp. 14 - 26

Orleans Omusula Onindo, Hellen K. Mberia and Ndeti Ndati

Volume 5, issue 1, 2023

Mode of Communication and Employee Engagement in Technical Training Institutions in Kenya pp. 1 - 16

Margaret Ngugi, Prof. Hellen Mberia and Dr. Kyalo Wa Ngula

The Influence of Communication Participants on Adoption of Contagious Bovine Pleuropneumonia (CBPP) Vaccine among Arid and Semi-Arid Lands (ASAL) Pastoralists in Kenya pp. 17 - 27

Virginia Wangari Ndungu, Professor Hellen K. Mberia, Dr Kyalo Wa Ngula and Dr. Joseph Othieno

Impact of Media and Information Literacy in Nigerian Colleges of Education Curriculum: A Case of Detecting Fake News pp. 28 - 37

Mohammed Jibril Nasir and Abdulmalik Ciroma

Media Contents and Youths' Attitudes toward Nigeria's Political Activities pp. 38 - 55

Anthony Apeh Amedu and Yemi Kunle Oginni

Social Practice and Portrayal of Women in the Choice of Cosmetic Products in Lagos Nigeria pp. 56 - 68

Adebola Sarah O. Michael, Prof. Hellen Mberia and PhD Dr. Joan Mutua

Volume 4, issue 1, 2022

YOUTUBE AND SECOND LIFE FOR INDIGENOUS LANGUAGE LEARNING: AWARENESS AND USAGE IN TERTIARY EDUCATION IN NIGERIA pp. 1 - 20

Umefien Dakoru Epepe

RELEVANCE OF INTERACTIVE MARKETING PRACTICES FOR ENHANCING MARKET PERFORMANCE: THE CASE OF SOFT DRINK MANUFACTURING ENTERPRISES IN KIGALI CITY pp. 21 - 45

Pereez Nimusima, Prof. Nixon Kamukama (Ph.D), Dr. Rebecca Kalibwani (Ph.D) and John Rwakihembo

NIGERIAN CULTURAL VALUES AND ADVERTISING ETHICS: PRIMA GARNET, DDB CASERS, LINTAS, NOAH'S ARK AND CONCEPT UNIT ADVERTISING AGENCIES IN PERSPECTIVE pp. 46 - 57

Nwokoro Catherine Isioma and Peter Magaret Akwaowo

Audience Perception of Pornographic Elements in Nigeria's Indigenous Film Industry, Nollywood: A Study of Young Viewers in Two Tertiary Institutions in Imo State pp. 58 - 67

Victor O. Alozie (PhD)

Volume 3, issue 1, 2021

One war, different coverage: Exploring cultural influences on international media framing of the Iraq War pp. 1 - 15

PhD Nduka N. Nwankpa, PhD Agnes O. Ezeji and Solomon Terungwa Chile

Influence of Language use in Comedic Movies on Attitudes towards Sexual Orientations of University Students in Kenya pp. 16 - 29

Francis Maina Mararo, Professor Hellen K. Mberia and Dr. Lillian K. Omoke

Volume 2, issue 1, 2020

THE IMPACT OF JINGLES IN THE FIGHT AGAINST COVID-19 AMONG RURAL DWELLERS-A SURVEY OF TAI LOCAL GOVERNMENT AREA OF RIVERS STATE pp. 17 - 25

Mr. Leader Stanley

Factors Leading to Spelling Change of English Language Words on Whatsapp pp. 26 - 40

Winnie R. Galebole