Audience Perception of Pornographic Elements in Nigeria's Indigenous Film Industry, Nollywood: A Study of Young Viewers in Two Tertiary Institutions in Imo State

Victor O. Alozie (PhD) ()

American Journal of Communication, 2022, vol. 4, issue 1, 58 - 67

Abstract: Purpose: The research work was carried out to ascertain the views of young audience of our home videos on the pornographic elements in some of the movies they watch. Methodology: The study which was anchored on the perception theory employed the survey research technique and drew its population from young viewers in Imo State University and Federal Polytechnic, Nekede, both in Owerri. Of the target population of 5000 students from the two institutions, 350 students were randomly selected for the exercise, out of which 302 respondents completed and returned their questionnaire. Findings: The result shows that many of our youngsters copy the scandalous elements they view on our home videos, resulting in their pornographic appearances in public, and display of lack of respect for cultural norms and values. Recommendations: It is therefore recommended the producers of home videos should de-emphasize the inclusion of pornographic materials in their videos. It is also recommended that our youngsters should reject the scandalous and pornographic elements in Nollywood videos and accept the good lessons which the home videos also teach their audience.

Keywords: Audience; Perception; Elements; Nollywood. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:bfy:ojtajc:v:4:y:2022:i:1:p:58-67:id:1154

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