Quality of Messages on Employee Engagement in Technical Training Institutions in Kenya

Margaret Ngugi (), Prof. Hellen Mberia () and Dr. Kyalo Wa Ngula ()

European Journal of Human Resource, 2022, vol. 6, issue 2, 30 - 43

Abstract: Purpose: The purpose of this research was to establish the effect of quality of messages on employee engagement in technical training institutions in Kenya. Methodology: The study was conducted using survey research design. Study population was all the 3780 trainers in the 102 technical institutions in Kenya out of which a sample of 360 respondents was used. Stratified random sampling, random sampling and stratified proportionate random sampling technique design were employed. Data was collected using a questionnaire which had both closed-ended (Likert type scale 1-5) questions and open ended questions. Questionnaires were distributed to 360 respondents out of which 322 completed the questionnaires giving a response rate of 89.4%. Cronbach's alpha was used to test for internal reliability of each variable used in the study. Data analysis was done by use of descriptive and inferential statistics. Findings: The findings of the study supported that quality of messages has a significant effect on employee engagement and hence, it is a predictor of employee engagement among the trainers of technical institutions in Kenya. Recommendation: This study recommends that there is need to improve the quality of messages as it significantly affects employee engagement in technical training institutions in Kenya. This can be done by ensuring that the messages are timely, accurate, adequate and complete.

Keywords: Accuracy; adequacy; completeness; employee engagement; message quality technical training institutions (search for similar items in EconPapers)
Date: 2022
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