A Review of Strategic Driving Decision-Making through Big Data and Business Analytics

Sadia Sharmin (), Rabeya Khatoon (), Mani Prabha (), Md Abdullah Al Mahmud () and Mia Md Tofayel Gonee Manik ()

European Journal of Technology, 2023, vol. 7, issue 4, 24 - 37

Abstract: Purpose: The paper's goal is to investigate how big data may be used in various domains to improve decision-making. In this article, we examine the use of big data to facilitate timely, informed decision-making that enhances business outcomes. Materials and methods: To give a conceptual overview of the possible applications of big data in decision-making, the study conducts a literature analysis and analyses secondary data. Findings: The notion of big data, its application in decision-making, and its competitive benefit for various businesses are all covered in this article. A methodology for handling data in decision-making is also covered in the article. In order for businesses to make better decisions and produce higher-quality information, the problem has to be addressed. Implications to Theory, Practice and Policy: The research will explore the potential of analytics in the continuous flow of high-speed, high-volume data production in various industries, offering special research opportunities in corporate, scientific, and governmental sectors in future.

Keywords: Big Data; Big Data Analytics; Data Analytics; Strategic Marketing; Data-Driven Decision-Making (search for similar items in EconPapers)
Date: 2023
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