Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis

M. Emin Yaþar (), Abdulvahap Baydaþ () and Þenol Çelýk ()
Additional contact information
M. Emin Yaþar: Bingol University
Abdulvahap Baydaþ: Düzce University
Þenol Çelýk: Bingol University

Bingol University Journal of Economics and Administrative Sciences, 2020, vol. 4, issue 1, 195-225

Abstract: This study was conducted in order to identify the variables that determine the preferences of youth for buying new products. The research was conducted with a sample of 393 youth in the Bingol province of Turkey by using the convenience sampling method. Prior to the research, the exploratory factor analysis was conducted. The validity of the scale was tested, by applying the confirmatory factor analysis (CFA). As the result of the model showed good fit values. The most appropriate CFA method showing the relationship between the factors was determined by applying the modification process. As a result of exploratory factor analysis; five factors were determined as “product quality and comfort”, “emotional factor”, “product form factor”, “marketing communication factor” and “loyalty factor”. It was observed that the biggest factor affecting the participants of the survey for shopping is "need". It can be stated that quality and price have a significant effect on purchasing behavior. In addition, it can be stated that an important part of the participants consists of laggards.

Keywords: New product; consumer purchasing behavior; confirmatory factoranalysis. (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://repec.bingol.edu.tr/bgo/Determination%20of% ... actor%20Analysis.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bgo:journl:v:4:y:2020:i:1:p:195-225repec/bgo/

DOI: 10.33399/biibfad.743659

Access Statistics for this article

Bingol University Journal of Economics and Administrative Sciences is currently edited by Halim Tatli

More articles in Bingol University Journal of Economics and Administrative Sciences from Bingol University, Faculty of Economics and Administrative Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Halim Tatli ().