Harnessing AI & SaaS-Based Enterprise App Development for Business Growth

Praveen Kotholliparambil Haridasan ()

International Journal of Computing and Engineering, 2024, vol. 6, issue 6, 36 - 51

Abstract: Purpose: This paper aims to explore the transformative impact of artificial intelligence (AI) on enterprise models within the context of Software as a Service (SaaS), highlighting the necessity for organisations to adopt AI-driven strategies to sustain their competitive edge. Methodology: The study utilises a comprehensive framework that outlines five critical steps for implementing AI in business settings, including executing pilot projects, assembling in-house AI teams, providing extensive training, developing holistic AI strategies, and ensuring effective communication. Findings: The integration of AI within SaaS not only enhances operational efficiency and process optimisation but also allows for real-time customisation and improved user engagement, thus fostering customer loyalty and driving sustainable growth. Unique contribution to theory, practice and policy: The paper contributes to the understanding of AI and SaaS as essential components in the evolution of enterprise applications, proposing that organisations adopt a collaborative approach to harness their combined potential, ultimately informing policymakers about the strategic importance of AI in shaping future business landscapes.

Keywords: Software-as-a-Service (SaaS); Artificial Intelligence (AI); Enterprise App Development; Business Growth. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://carijournals.org/journals/index.php/IJCE/article/view/2349/2768 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bhx:ojijce:v:6:y:2024:i:6:p:36-51:id:2349

Access Statistics for this article

More articles in International Journal of Computing and Engineering from CARI Journals Limited
Bibliographic data for series maintained by Chief Editor ().