Effects of Employee Involvement on Strategy Implementation in Selected Marketing Organizations in Nairobi County

Norah Akeyo Ochiel (), Dr. Kepha Ombui () and Dr. Jane Omwenga ()

Journal of Business and Strategic Management, 2025, vol. 10, issue 12, 56 - 72

Abstract: Purpose: The purpose of this study was to determine the effect of employee involvement on strategy implementation in selected marketing organizations in Nairobi County. The study was guided by the following research objectives: To examine the effect of communication style, employee empowerment, employee training and development and performance appraisal on strategy implementation in selected marketing organizations in Nairobi County. Methodology: Primary data was utilized for this study and data collection was carried out by use of questionnaires. The questionnaires were administered to randomly selected employees in the selected marketing organizations in Nairobi. The collected data was coded and entered into SPSS (V.20) to create a data sheet that was used for analysis. Data was analyzed using quantitative and qualitative techniques. Descriptive statistics was used to describe the characteristics of collected data. Pearson’s Correlation, Analysis of variance (ANOVA) and Multiple Regression Analysis was used to establish the relationships among the study variables. Findings: Findings indicated that that communication style, employee empowerment style, employee training and development style and employee performance are positively and significantly related to strategy implementation. Unique Contribution to Theory, Policy and Practice: The study recommends that human resource departments conduct capacity-building seminars to address poor employee sensitization on strategy implementation. Marketing organizations should adopt strategic performance measures like appraisals to track effectiveness. Managers are urged to clearly communicate strategic plans to staff. Scholars are encouraged to validate these findings through further research.

Keywords: Employee Involvement; Strategy Implementation; Communication Style; Employee Empowerment; Training and Development (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://carijournals.org/journals/index.php/JBSM/article/view/3098 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bhx:ojjbsm:v:10:y:2025:i:12:p:56-72:id:3098

Access Statistics for this article

More articles in Journal of Business and Strategic Management from CARI Journals Limited
Bibliographic data for series maintained by Chief Editor ().