Role of Strategic Planning in Navigating Business Uncertainty in Germany

Sophia Schneider ()

Journal of Business and Strategic Management, 2025, vol. 10, issue 1, 27 - 39

Abstract: Purpose: The purpose of this article was to examine role of strategic planning in navigating business uncertainty in Germany. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: In Germany’s dynamic business environment, strategic planning is crucial for navigating uncertainty. By systematically identifying risks and opportunities, companies can allocate resources effectively and adapt to economic fluctuations, regulatory changes, and competitive pressures. This proactive approach enhances decision-making and fosters innovation, enabling firms to build resilience and sustain growth even amid market volatility. Unique Contribution to Theory, Practice and Policy: Dynamic capabilities theory, contingency theory & complexity theory may be used to anchor future studies on the role of strategic planning in navigating business uncertainty in Germany. Companies are advised to implement comprehensive planning processes that integrate real-time analytics, scenario planning, and iterative reviews. Policymakers can contribute by formulating frameworks and incentives that encourage organizations especially SMEs to adopt robust strategic planning methods.

Keywords: Strategic Planning; Navigating Business Uncertainty (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bhx:ojjbsm:v:10:y:2025:i:1:p:27-39:id:2498

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