Strategic Adaptation and Performance of Manufacturing Firms in Kisumu

Caroline Achieng () and Dr. Dennis Juma ()

Journal of Business and Strategic Management, 2025, vol. 10, issue 6, 19 - 34

Abstract: Purpose: The general objective of the study was to examine the influence of Strategic Adaptation on performance of manufacturing firms in Kisumu. The specific objectives were; to evaluate the effect of process of innovation, structural alignment, competitor orientation and product differentiation on the performance of manufacturing firms in Kisumu. Methodology: The study employed a descriptive survey design. The targeted population was based on fifteen manufacturing firms in Kisumu City. The study applied purposive sampling Technique. The Questionnaire was used as an instrument of primary data collection. The study applied Descriptive statistics to determine the mean, standard deviations and frequencies of the data under study. Inferential statistics was applied to determine the correlation within the variables. The descriptive and inferential statistics were analysed by use of Statistical Package for Social Sciences (SPSS) software. The regression model was determined and analysed by use of SPSS software. Findings: The overall results provided statistical evidence of a positive correlation of strategic adaptation and performance of the firms in Kisumu City. In terms of impact of independent variables on regressing variable, product differentiation had a high significant impact on performance of the firms, followed by structural alignment, then process innovation and competitor orientation practices. Unique Contribution to Theory, Policy and Practice: It was recommended that manufacturing firms in Kisumu need to enhance, foster and vary their dynamic capabilities with respect to strategic adaptation practice since it leads to the improvement of performance. The study recommended for further research on the variables using other methods and companies.

Keywords: Cost Leadership Strategy; Performance; Product Differentiation; Strategic Adaptation; Structural Alignment; Process Innovation (search for similar items in EconPapers)
Date: 2025
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