Influence of Strategic Leadership on Employee Motivation in Multinational Corporations: A Case Study of Germany

David Braun ()

Journal of Business and Strategic Management, 2025, vol. 10, issue 9, 50 - 60

Abstract: Purpose: The purpose of this article was to analyze the influence of strategic leadership on employee motivation in multinational corporations: a case study of Germany. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that strategic leadership significantly influences employee motivation in multinational corporations (MNCs) in Germany. Transformational leadership, marked by inspiration and empowerment, was key to boosting motivation. Leadership fostering trust, communication, clear goal-setting, and recognition also contributed to higher job satisfaction and engagement. Unique Contribution to Theory, Practice and Policy: Transformational leadership theory, herzberg’s two-factor theory & self-determination theory may be used to anchor future studies on the influence of strategic leadership on employee motivation in multinational corporations: a case study of Germany. German MNCs should prioritize tailored leadership development programs that focus on cultivating transformational and servant leadership qualities in managers. Policymakers should work with educational institutions to integrate leadership and management training into business curricula.

Date: 2025
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