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Social Responsibility and Loyalty in Public Relations Codes

Kolić Stanić Matilda () and Barišić Anton Florijan ()
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Kolić Stanić Matilda: University of Zagreb, University Department of Croatian Studies, Zagreb, Croatia
Barišić Anton Florijan: University of Applied Sciences VERN, Zagreb, Croatia

Business Systems Research, 2019, vol. 10, issue 2, 151-162

Abstract: Background: It is believed that social responsibility, the value that is strongly involved in the contemporary corporate behaviour, has also become the core value for public relations practitioners and their associations. However, there are ethical doubts concerning the question to whom a PR practitioner is actually responsible (or loyal) in the first place: to the client, the employer, the public, or society in general?

Keywords: public relations; ethics; social responsibility; loyalty; ethic codes (search for similar items in EconPapers)
JEL-codes: M14 D8 (search for similar items in EconPapers)
Date: 2019
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