A Content Analysis of International Airline Alliances Mission Statements
Seo Gang-Hoon ()
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Seo Gang-Hoon: Graduate School of Business Administration, Kobe University, Kobe, Japan
Business Systems Research, 2020, vol. 11, issue 1, 89-105
Background: Mission statements have come to play an important role as tools for organizational value sharing.
Keywords: international airline alliance; airline; mission statement; organizational value; content analysis (search for similar items in EconPapers)
JEL-codes: F23 M1 M16 (search for similar items in EconPapers)
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