How Impulsivity influences the Post-purchase Consumer Regret?
Horvat Đuro and
Martinčić Sanja Gutić
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Martinčić Sanja Gutić: EFFECTUS - College for Law and Finance, Zagreb, Croatia
Business Systems Research, 2020, vol. 11, issue 3, 14-29
The role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality.
Keywords: consumer regret; attention impulsivity; motor impulsivity; non-planning impulsivity; Emotionality (search for similar items in EconPapers)
JEL-codes: D12 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:bit:bsrysr:v:11:y:2020:i:3:p:14-29:n:2
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