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Critical Success Factors of New Product Development: Evidence from Select Cases

Dwivedi Rajeev (), Karim Fatma Jaffar () and Starešinić Berislava ()
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Dwivedi Rajeev: Eastern Washington University, United States
Karim Fatma Jaffar: Salma’s Collections Boutique, Dubai, United Arab Emirates
Starešinić Berislava: Privredna banka d.d., Croatia

Business Systems Research, 2021, vol. 12, issue 1, 34-44

Abstract: Background: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation.

Keywords: new product development; critical success factors; business success and qualitative study (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2021
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DOI: 10.2478/bsrj-2021-0003

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