Critical Success Factors of New Product Development: Evidence from Select Cases

Dwivedi Rajeev (), Karim Fatma Jaffar () and Starešinić Berislava ()
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Dwivedi Rajeev: Eastern Washington University, United States
Karim Fatma Jaffar: Salma’s Collections Boutique, Dubai, United Arab Emirates
Starešinić Berislava: Privredna banka d.d., Croatia

Business Systems Research, 2021, vol. 12, issue 1, 34-44

Abstract: Background: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms. Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai. Results: To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor. Conclusions: Each CSF’s role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries.

Keywords: new product development; critical success factors; business success and qualitative study (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bit:bsrysr:v:12:y:2021:i:1:p:34-44:n:13

DOI: 10.2478/bsrj-2021-0003

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