Critical Success Factors of New Product Development: Evidence from Select Cases
Dwivedi Rajeev (),
Karim Fatma Jaffar () and
Starešinić Berislava ()
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Dwivedi Rajeev: Eastern Washington University, United States
Karim Fatma Jaffar: Salma’s Collections Boutique, Dubai, United Arab Emirates
Starešinić Berislava: Privredna banka d.d., Croatia
Business Systems Research, 2021, vol. 12, issue 1, 34-44
Background: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation.
Keywords: new product development; critical success factors; business success and qualitative study (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:bit:bsrysr:v:12:y:2021:i:1:p:34-44:n:13
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