Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future

Silva Francisco Javier Varona (), Aguilera Nolberto Cruz (), Hernández Jorge Raúl Ávilas (), Pino Maira Rosario Moreno () and Gačnik Maja Borlinič ()
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Silva Francisco Javier Varona: Tourism Studies Department, University of Holguín, Cuba
Aguilera Nolberto Cruz: Tourism Studies Department, University of Holguín, Cuba
Hernández Jorge Raúl Ávilas: Tourism Studies Department, University of Holguín, Cuba
Pino Maira Rosario Moreno: Industrial Engineering Department, University of Holguín, Cuba
Gačnik Maja Borlinič: Faculty of Tourism, University of Maribor, Slovenia

Business Systems Research, 2024, vol. 15, issue 1, 226-252

Abstract: Background Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical applications. Objective This paper aims to conduct a comprehensive bibliometric analysis of ICM literature from 1989 to June 2023, scrutinising 971 publications from Elsevier Scopus. The study seeks to unveil patterns in productivity, authorship, collaboration networks, international contributions, and thematic structures. Methods/Approach Employing systematic bibliometric methodology, this study analyses selected publications from the Scopus database. It integrates quantitative productivity metrics, citation analysis, qualitative mapping, and network exploration. Results The findings highlight a significant surge in ICM studies since 2009, delineating thematic axes such as strategic communication, integrated marketing communications, social media, and public relations. Philip J. Kitchen is the most prolific author, while the most productive source, the Journal of Communication Management, plays a significant role in shaping the field of ICM. Remarkable collaboration networks are led by P. J. Kitchen, A. Siano, and A. Moreno. Conclusions The analysis underscores the growing interest in ICM, emphasising ongoing interdisciplinary research and theoretical refinement. It advocates for further exploration to enhance both theoretical understanding and practical applications.

Keywords: Integrated Communications Management; bibliometric analysis; thematic axes; strategic communication; interdisciplinary research (search for similar items in EconPapers)
JEL-codes: C88 M14 M19 M31 M37 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bit:bsrysr:v:15:y:2024:i:1:p:226-252:n:1011

DOI: 10.2478/bsrj-2024-0011

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