Economics at your fingertips  

Invited Article: The Future of CRM is UX

Crnkovic Jakov (Yasha) ()
Additional contact information
Crnkovic Jakov (Yasha): School of Business, State University of New York, New York, Albany, USA

Business Systems Research, 2013, vol. 4, issue 1, 4-13

Abstract: Background: This paper connects several sides of the web and mobile usages in business. The idea is to utilize Customer Relations Management (CRM) as the vehicle to establish connection from Web one and Web two into Web three. Objectives: This paper has the main purpose combine efforts in developing business strategies into general path of future Web development. Methods/Approach: Using the extensive literature, business cases and software trends in the area, the paper is focused on predicting the future in the area of the business trends in Information Technology (IT). Results: After discussion of the development using selected milestones: CRM is supported by the Social Networks (SN) and is enabled by Cloud Computing (CC), we were able to achieve the predictions. Conclusions: The final conclusion is in the convergence of the business efforts and SN methods on the new paradigm called the User eXperience (UX).

Keywords: Customer Relations Management; Supply Chain Management (SCM); Cloud Computing; Social Networks; User eXperience; Wallet-Share (WS) (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.2478/bsrj-2013-0001

Access Statistics for this article

Business Systems Research is currently edited by Mirjana Pejić Bach

More articles in Business Systems Research from Sciendo
Bibliographic data for series maintained by Peter Golla ().

Page updated 2021-05-07
Handle: RePEc:bit:bsrysr:v:4:y:2013:i:1:p:4-13