EconPapers    
Economics at your fingertips  
 

Data Mining as Support to Knowledge Management in Marketing

Zekić-Sušac Marijana () and Has Adela ()
Additional contact information
Has Adela: Faculty of Economics in Osijek, Croatia

Business Systems Research, 2015, vol. 6, issue 2, 18-30

Abstract: Background: Previous research has shown success of data mining methods in marketing. However, their integration in a knowledge management system is still not investigated enough.

Keywords: association rules; data mining; knowledge management; marketing; neural networks; C4; C45 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
https://doi.org/10.1515/bsrj-2015-0008 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bit:bsrysr:v:6:y:2015:i:2:p:18-30

DOI: 10.1515/bsrj-2015-0008

Access Statistics for this article

Business Systems Research is currently edited by Mirjana Pejić Bach

More articles in Business Systems Research from Sciendo
Bibliographic data for series maintained by Peter Golla ().

 
Page updated 2021-05-07
Handle: RePEc:bit:bsrysr:v:6:y:2015:i:2:p:18-30