Data Mining as Support to Knowledge Management in Marketing
Zekić-Sušac Marijana () and
Has Adela ()
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Has Adela: Faculty of Economics in Osijek, Croatia
Business Systems Research, 2015, vol. 6, issue 2, 18-30
Background: Previous research has shown success of data mining methods in marketing. However, their integration in a knowledge management system is still not investigated enough.
Keywords: association rules; data mining; knowledge management; marketing; neural networks; C4; C45 (search for similar items in EconPapers)
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