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Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?

Klopotan Igor (), Vrhovec-Žohar Kristina () and Mahič Edita ()
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Vrhovec-Žohar Kristina: University North, Croatia
Mahič Edita: Faculty of Commercial and Business Sciences, Celje, Slovenia

Business Systems Research, 2016, vol. 7, issue 1, 81-88

Abstract: Background: Recent research on customers’ loyalty mostly focuses on several indicators, such as price, income and promotion. However, the level of income and its impacts on customers' loyalty have not been investigated in greater details.

Keywords: marketing; loyalty; economics; customer loyalty management (search for similar items in EconPapers)
JEL-codes: C10 D31 M31 (search for similar items in EconPapers)
Date: 2016
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Handle: RePEc:bit:bsrysr:v:7:y:2016:i:1:p:81-88