Economics at your fingertips  

How to Choose Your Next Top Salesperson: Multiple-Criteria Approach

Cvetkoska Violeta () and Iliev Filip ()
Additional contact information
Cvetkoska Violeta: Ss. Cyril and Methodius University in Skopje, Faculty of Economics - Skopje, Republic of Macedonia
Iliev Filip: WVP Group,Skoje, Republic of Macedonia

Business Systems Research, 2017, vol. 8, issue 1, 92-112

Abstract: Background: Choosing the most suitable candidate for the position of salesperson is indeed a complex task for managers because several criteria important for the position should be taken into consideration. Such a choice should be considered as a multiple-criteria problem, which can be solved by using the AHP method. Objectives: The main goal is to investigate which criteria are the most important for the managers in the process of selecting a candidate for the position of salesperson, and on that basis to develop an AHP model for ranking of applicant candidates for this position. Methods/Approach: A questionnaire was created, which was sent to 100 sales managers in companies of different industries in Macedonia, in order to grade the importance of the given criteria. Out of the criteria graded, nine that have the highest average grade of importance comprise one of the levels of the AHP model. Results: An average grade of importance for the criteria for choosing a candidate for the position of salesperson is gained, and an AHP model is developed. Conclusions: The developed AHP model is illustrated through a hypothetical example, and its solution serves as a recommendation for who is the best candidate.

Keywords: sale; sales managers; salesperson; multiple-criteria approach; AHP (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link) ... -0008.xml?format=INT (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Business Systems Research is currently edited by Mirjana Pejić Bach

More articles in Business Systems Research from Sciendo
Bibliographic data for series maintained by Peter Golla ().

Page updated 2018-08-30
Handle: RePEc:bit:bsrysr:v:8:y:2017:i:1:p:92-112:n:8