The Impact of Reputation on Corporate Financial Performance: Median Regression Approach
Vig Silvija (),
Dumičić Ksenija () and
Klopotan Igor ()
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Vig Silvija: Polytechnic of Međimurje, Čakovec, Croatia
Dumičić Ksenija: Faculty of Economics & Business, Zagreb, Croatia
Klopotan Igor: University North, Varaždin, Croatia
Business Systems Research, 2017, vol. 8, issue 2, 40-58
Background: In recent years, reputation has become an important risk concern for companies around the world. Deloitte Global Survey highlights the reputation risk as the top strategic business risk in 2014. This is also proven by a research conducted by AON Global Risk Management Survey in 2015 and Allianz Risk Barometer Survey in 2016 which finds a loss of reputation as one of the biggest risks for business executives. Furthermore, the importance of reputation is confirmed by the fact that reputation accounts for more than 25 percent of a company’s market value and the total market capitalization of the S&P500 companies.
Keywords: business ethics; corporate reputation; financial performance; hierarchical regression; reputation risk (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
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