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Presence of Banks on Social Networks in Bosnia and Herzegovina

Mabić Mirela (), Gašpar Dražena () and Lucović Damir ()
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Lucović Damir: University of Mostar, Faculty of Economics, Bosnia and Herzegovina

Business Systems Research, 2017, vol. 8, issue 2, 59-70

Abstract: Background: Social networks allow real-time interaction that enhances a bank’s ability to respond to customers in a timely, intuitive and personalized manner. By using social networks, banks can improve the understanding of their clients and bank’s products they need. Also, banks can enhance relations with clients and strengthen their brand through raising client loyalty.

Keywords: bank; social network; Facebook; YouTube (search for similar items in EconPapers)
JEL-codes: D83 G21 L86 (search for similar items in EconPapers)
Date: 2017
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