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Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website

Lamberz Julia (), Litfin Thorsten (), Teckert Özlem () and Meeh-Bunse Gunther ()
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Meeh-Bunse Gunther: University of Applied Sciences Osnabrueck, Faculty of Management, Culture and Technology (Lingen Campus), Lingen, Germany

Business Systems Research, 2018, vol. 9, issue 1, 19-30

Abstract: Background: Apart from a straight-forward and intuitive operability an appealing design determines the success of a website equally well. For this reason, the selection of images and navigation bars plays a determining role. The eye tracking method proved to be appropriate in order to verify the usability of websites.

Keywords: eye-tracking; usability evaluation; website usability; web design; images; perception (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2018
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