Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website
Lamberz Julia (),
Litfin Thorsten (),
Teckert Özlem () and
Meeh-Bunse Gunther ()
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Meeh-Bunse Gunther: University of Applied Sciences Osnabrueck, Faculty of Management, Culture and Technology (Lingen Campus), Lingen, Germany
Business Systems Research, 2018, vol. 9, issue 1, 19-30
Background: Apart from a straight-forward and intuitive operability an appealing design determines the success of a website equally well. For this reason, the selection of images and navigation bars plays a determining role. The eye tracking method proved to be appropriate in order to verify the usability of websites.
Keywords: eye-tracking; usability evaluation; website usability; web design; images; perception (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:bit:bsrysr:v:9:y:2018:i:1:p:19-30:n:2
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