Peculiarities of marketing activities of agro-industrial states

Vasyl Martynenko and Albina Kunytsia
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Vasyl Martynenko: National Technical University of Ukraine "Igor Sikorsky Kyiv polytechnic institute"
Albina Kunytsia: National Technical University of Ukraine "Igor Sikorsky Kyiv polytechnic institute"

Economic Synergy, 2022, issue 4, 129-141

Abstract: At the current year, the development of competitive outputs and the production of agricultural products is quite reasonable to drink the population and other spontaneous minds, the need for a molding mechanism to ensure the adequacy of the market. Such a mechanism is marketing, and agromarketing itself. It’s no secret that active promotion of marketing in the agro-industrial complex is typical for the countries with the most widely spread markets, in Russian organizations this activity did not take away the proper development, it’s either just a day, or it’s in the natal camp, but in other regions of the economy. The scientific article is devoted to the peculiarities of the marketing activities of the agro-industrial states. Given the designation of agricultural marketing as a direct marketing, redevelopment of its particularity. Also, the marketing management process has been completed within the framework of the agro-industrial state. In addition, the robots have seen the possibility of branding strong gift products. The uniqueness of the marketing of agro-industrial states is due to us in front of the production of agricultural products, as it is not only for bringing it to the end of life, but also for processing into a distant production. As a result, agrarian marketing has led to a greater number of methods, approaches and forms. Agro-industrial marketing embraces the flow of agricultural products from agricultural products and manufacturers in the way of processing and distribution to direct purchases. The key point is that for the development of agricultural marketing a complex solution is needed, as we include both the training of specialists for direct agricultural marketing, and the stimulation of innovation activity in the agro-industrial state. The results of the study can be studied during the preparation of programs for professional and higher education, during the preparation and retraining of marketers-practitioners in the sphere of the agricultural state and the agro-industrial sector.

Keywords: marketing activities; agricultural marketing; agro-industrial government; branding (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:bja:isteus:y:2022:i:4:p:129-141

DOI: 10.53920/ES-2022-4-10

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