AI Chatbots: Elevating Customer Interactions Amidst Challenges

Glenda Joy B. Lopez, Vanessa B. Pablo, Lalaine Kristine F. Miravite, Coleen Jill L. Aguidan, Alyssa Krissia F. Alaraña and Niño Frederick D. Caracena
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Glenda Joy B. Lopez: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines
Vanessa B. Pablo: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines
Lalaine Kristine F. Miravite: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines
Coleen Jill L. Aguidan: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines
Alyssa Krissia F. Alaraña: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines
Niño Frederick D. Caracena: University of Perpetual Help System DALTA, Las Piñas City Campus, Philippines

International Journal of Latest Technology in Engineering, Management & Applied Science, 2024, vol. 13, issue 5, 152-156

Abstract: In the current era of rapid technological advancement, businesses must stay abreast of current trends to maintain competitive edge and ensure continued success. Prioritizing customer experience is paramount wherein showcasing a deep commitment to customer-oriented style is the differentiator. The modern marketing technologies give rise to intelligent conversational agents that has revolutionized customer engagement. As technology continues to shape the global business landscape, this study assessed the customer experience through their extent of interaction and challenges encountered in using artificial intelligence (AI) chatbots.

Date: 2024
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