Assessing Interrelationships among Banking Satisfaction, Cooperative Perspectives and Rural Service Beliefs in Cooperative Banking in Northern Nigeria

Abdullahi Ya’u Usman and Sa’idu Haladu
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Abdullahi Ya’u Usman: ANAN University Kwall, Plateau State, Nigeria
Sa’idu Haladu: ANAN University Kwall, Plateau State, Nigeria

International Journal of Latest Technology in Engineering, Management & Applied Science, 2025, vol. 14, issue 3, 9-18

Abstract: This study examines the interrelationships among customer banking satisfaction, perceptions of cooperative society performance, and beliefs in the effectiveness of rural service delivery within the context of cooperative banking in Northern Nigeria. Grounded in service quality theories such as SERVQUAL (Parasuraman, Zeithaml, & Berry, 1988) and supported by emerging evidence on financial inclusion (Central Bank of Nigeria, 2017; World Bank, 2018), the research investigates whether higher levels of banking satisfaction correlate with more favorable views of cooperative governance and rural service effectiveness. Data were collected from 164 respondents through a structured survey administered in both urban and rural settings. Spearman’s rank correlation analyses revealed a moderate positive association between banking satisfaction and cooperative society perspectives (Ï = 0.4721, p

Date: 2025
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