The Role of Crowdfunding in Transforming Startup Funding in India

Dr.M.sumathy and Shallini. V
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Dr.M.sumathy: School of Commerce, Bharathiar University, Coimbatore.
Shallini. V: School of Commerce, Bharathiar University, Coimbatore.

International Journal of Latest Technology in Engineering, Management & Applied Science, 2025, vol. 14, issue 4, 1083-1088

Abstract: Crowd funding is an emerging concept that bridges the gap between entrepreneurs and investors by facilitating online fundraising for various projects through dedicated platforms. In recent years, the crowd funding industry has seen remarkable growth, raising billions to support ventures ranging from individual art ventures to innovative startups. This model has immense potential to improve the financial ecosystem for businesses, benefiting both small entrepreneurs and large enterprises. This article examines the essence of crowd funding, its benefits, associated risks, and the challenges it poses to startups in India. Crowd funding serves as a transformative tool, enabling entrepreneurs to translate their innovative ideas into viable business ventures. With a growing economy and a growing educated middle class, India has the potential to redefine the fundraising landscape for startups. This global phenomenon is rapidly impacting both developing and developed countries. By connecting investors with startups and small businesses through online platforms, crowd funding removes traditional barriers to entry. A well-structured approach to crowd funding can provide a vital alternative funding source for emerging startups and SMEs and empower young entrepreneurs to achieve their business ambitions.

Date: 2025
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