Mushroom Cultivation and Marketing Strategies of Small-Scale Farmers in Bansalan, Davao Del Sur: A Multiple Case Study

James R Linao, Pretchy Glenn O Anical, Perky Jessa Rugian and Marife T Saludo
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James R Linao: MBA-Faculty Department of Business Administration Education (DBAE), Univeristy of Mindanao-Bansalan College, Bansalan, Davao del Sur
Pretchy Glenn O Anical: MBA-Faculty Department of Business Administration Education (DBAE), Univeristy of Mindanao-Bansalan College, Bansalan, Davao del Sur
Perky Jessa Rugian: MBA-Faculty Department of Business Administration Education (DBAE), Univeristy of Mindanao-Bansalan College, Bansalan, Davao del Sur
Marife T Saludo: MBA-Faculty Department of Business Administration Education (DBAE), Univeristy of Mindanao-Bansalan College, Bansalan, Davao del Sur

International Journal of Latest Technology in Engineering, Management & Applied Science, 2025, vol. 14, issue 5, 111-137

Abstract: Mushroom cultivation presents an enticing opportunity for small-scale farmers to diversify their operations and boost income with minimal capital and space requirements. In fact, it can be grown in relatively small spaces, including indoors or in controlled environments, which may provide a practical alternative for farmers. This qualitative multiple-case study aims to explore the mushroom cultivation and marketing strategies as well as the perceived opportunities in improving the cultivation and marketing strategies of small-scale farmers in Bansalan, Davao del Sur. This study collected data from three (3) small-scale mushroom farmers through in-depth interviews. Through within-case and cross-case analysis, the data gathered revealed that the cultivation practices of small-scale mushroom farmers include meticulous farming, temperature management, specific cultivation techniques, and maintaining a holistic environment. The marketing strategies consist of competitive pricing, marketing channel optimization, establishing transparent communication, achieving the best deals, and utilization of social media. Furthermore, the perceived opportunities for improvement comprise continuous learning, perception of technology, partnership and collaboration, government support, and market viability. The implications of the study suggest that mushroom cultivation offers small-scale farmers a pathway to diversify their operations and enhance income while emphasizing the importance of rigorous cultivation practices, continuous learning, effective marketing, and collaboration. Furthermore, the study underscores the importance of government intervention in addressing various barriers to mushroom cultivation, such as access to resources and infrastructure, while also emphasizing the necessity of establishing supportive facilities and regulatory frameworks conducive to the growth of the industry. Additionally, it encourages stakeholders' active involvement in supporting small-scale farmers through equitable practices, fostering partnerships between different actors in the agricultural value chain, and investing in research and development initiatives aimed at enhancing the sustainability and productivity of mushroom cultivation practices. Keywords: mushroom farming, small-scale farmers, cultivation practices, marketing strategies, opportunities, multiple-case study.

Date: 2025
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