A Study on Impact of E-Commerce on Consumer Buying Behaviour with Reference to Zepto Grocery Products
Mrs. M. Sujatha and
Dama Sreeja
Additional contact information
Mrs. M. Sujatha: Assistant Professor, CMR Institute of Technology, Hyderabad, Telangana, India
Dama Sreeja: MBA Student, 23R01E0074 CMR Institute of Technology, Hyderabad, Telangana, India
International Journal of Latest Technology in Engineering, Management & Applied Science, 2025, vol. 14, issue 6, 595-601
Abstract:
The rapid growth of e-commerce in India has significantly transformed consumer buying behavior, particularly in the urban grocery segment. This study explores the impact of e-commerce on consumer purchasing patterns with specific reference to Zepto, a quick-commerce grocery delivery platform. The research aims to understand how convenience, price transparency, delivery speed, and user interface influence consumer preferences and loyalty. The study was conducted among a sample population of 120 consumers residing in urban areas of kompally, Telangana, who have made at least one purchase through the Zepto app in the past six months. A structured questionnaire was used to collect primary data, while secondary sources like journals, reports, and online articles were referenced to strengthen the analysis By analyzing both quantitative and qualitative data, this study contributes to a better understanding of how instant delivery platforms like Zepto are not just fulfilling consumer needs but actively shaping them. The insights aim to support strategic decisions for grocery e-retailers and inform broader discussions on the future of urban consumerism.
Date: 2025
References: Add references at CitEc
Citations:
Downloads: (external link)
https://www.ijltemas.in/DigitalLibrary/Vol.14Issue6/595-601.pdf (application/pdf)
https://www.ijltemas.in/papers/volume-14-issue-6/595-601.html (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:bjb:journl:v:14:y:2025:i:6:p:595-601
Access Statistics for this article
International Journal of Latest Technology in Engineering, Management & Applied Science is currently edited by Dr. Pawan Verma
More articles in International Journal of Latest Technology in Engineering, Management & Applied Science from International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS)
Bibliographic data for series maintained by Dr. Pawan Verma ().