Exploring the Economic and Health Benefits of Dragon Fruit: Consumer Perceptions, Market Dynamics, and Strategic Development for Filipino Farmers

Adelfa C. Silor, Faith Stephanny C. Silor and Miguelito B. Emfimo
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Adelfa C. Silor: Mindanao State University-Iligan Institute of Technology, Philippines
Faith Stephanny C. Silor: Mindanao State University-Iligan Institute of Technology, Philippines
Miguelito B. Emfimo: Mindanao State University-Iligan Institute of Technology, Philippines

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 10, 420-432

Abstract: This study examined the prominence of dragon fruit, focusing on its medicinal benefits, food and beverage applications, and essential products. By understanding the economic and health advantages associated with dragon fruit, the research provided insights into its value across various contexts, highlighting its potential to enrich production strategies. A total of 125 respondents participated in the study, which identified trends and patterns in consumer perceptions, offering insights into market dynamics and potential areas for development. A structured questionnaire using a 5-point Likert scale was employed to systematically collect data on subjective opinions, quantifying perceptions regarding the economic and health benefits of dragon fruit. Descriptive statistics, including mean scores and standard deviations, summarized the data, indicating strong and weak perceptions that informed recommendations for enhancing dragon fruit production. The findings revealed significant economic and health benefits for Filipino farmers, despite challenges such as low market availability and poor visibility. While the crop is recognized as commercially viable and easy to grow, uncertainty regarding production costs and a lack of comprehensive information hinder its growth. Additionally, differing perceptions about dragon fruit’s uses in food, beverages, and personal care products highlighted a critical gap in knowledge that must be addressed. The study concluded with strategic recommendations for enhancing awareness through Information, Education, and Communication (IEC) initiatives, improving marketing strategies, diversifying product lines, and promoting gender inclusivity in dragon fruit farming to maximize its benefits for farmers in the Philippines.

Date: 2024
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