Young Consumers’ Behavior towards Buying Green Products in a Developing Nation: A Study on Emerging Economics of Bangladesh

Nandita Rani Saha Nitu
Additional contact information
Nandita Rani Saha Nitu: Lecturer, Southeast Business School, Southeast University

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 12, 66-77

Abstract: The study gives emphasis to the younger generation and their intention to purchase green products. Bangladesh Population Census under UN Population Projection (2018) Bangladeshi population comprises about 30% of youth where the total population is 158.5 million. In these above aspect the present research attempts to understand the young consumers’ behavior towards buying green products in a developing nation like Bangladesh. The objective of this paper is to amplify the understanding of young consumer behavior reflected in consumption of green products in relation to consumption values. As this research is to test specific hypotheses and examine relationships of consumption values and the findings will be input into decision making which was done by correlation analysis, hypotheses testing and reliability analysis for questionnaire. The findings of the study have significant implication that may help the marketers to develop strategies for green products. The marketers are suggested to emphasize on the information providing to the consumers so that, consumers have knowledge about eco-friendly products. The environmental concern is one of the strongest influences on purchase intention. Effective communication of environmental related benefits of the products among consumer is crucial for marketers as environmental concern influence. A remarkable pricing and promotional offer related to green products that also maintains standard in quality is the issue on what marketer can work best.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijrsi/d ... 1-issue-12/66-77.pdf (application/pdf)
https://rsisinternational.org/journals/ijrsi/artic ... omics-of-bangladesh/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjc:journl:v:11:y:2024:i:12:p:66-77

Access Statistics for this article

International Journal of Research and Scientific Innovation is currently edited by Dr. Renu Malsaria

More articles in International Journal of Research and Scientific Innovation from International Journal of Research and Scientific Innovation (IJRSI)
Bibliographic data for series maintained by Dr. Renu Malsaria ().