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Sustainable Diet Bundles: A New Business Model Based on ESG Viewpoints

Rong-Chang Chen, Yu-Ching Huang and Chih-Teng Chen
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Rong-Chang Chen: Department of Distribution Management
Yu-Ching Huang: International Business Management, Hsiuping University of Science and Technology Taichung, Taiwan 412, R.O.C.
Chih-Teng Chen: Bachelor Degree Program of Artificial Intelligence National Taichung University of Science and Technology, Taichung, Taiwan 404, R.O.C.

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 15, 322-333

Abstract: A new business model which intended to promote public health by providing daily optimized sustainable diet bundles from retailers to consumers was proposed. The model was initiated from ESG perspectives. Specifically, the optimized diet bundle includes environmental, social, and governance considerations. To maintain a sustainable environment and be friendly to earth, the diet bundle is aimed to include the lowest carbon footprint. As for the social perspective, people must absorb enough calories, have balanced nutrients, and are affordable. And from the perspective of governance, the retail company must make adequate profits. When the number of candidate items becomes large, the problem mentioned above concerns with complex combinatorial optimization. To solve this kind of problem, we constructed a mathematical model and then employ Binary Integer Programming to find solutions according to personal needs. Experimental results show that the proposed model can quickly generate daily diet bundles which are friendly to environment with the lowest carbon footprint, are healthy, nutrition-balanced, and affordable for consumers, and can make suitable profits for the retail companies.

Date: 2024
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