Social Media Impact on Employees Performance in Selected Information Technology Companies in Nigeria

Frank Miyebi Pukon and Ehijiele Ekienabor
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Frank Miyebi Pukon: Business Administration Department, Igbinedion University, Okada, Nigeria
Ehijiele Ekienabor: Department of Business Administration, Igbinedion University, Okada, Nigeria

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 1, 253-268

Abstract: The purpose of this study is to examine the social media impact on employee commitment; to investigate the impact of social media on employees’ productivity. 200 respondents were sampled and the sample population was conveniently selected from two information technology companies. Spearman’s rho correlation coefficient was used to test the formulated hypotheses. From the result of the analyses, the research found that social media has a significant positive impact on employee commitment with a positive coefficient value of 0.917 at 0.01 significant level; and social media has a significant positive impact on employee productivity with a coefficient value of 0.909 at 0.01 significant level. Based on the findings of this study, it is recommended among others that management need to find ways at integrating social media into almost all sphere of the work carried out by the employees to increase employee job satisfaction. In addition, there is need for the management to do more through sensitising, orientating and managing social media usage if high and efficient productivity is to be upheld. The study concluded that social media has a positive impact on employee performance in the workplace.

Date: 2024
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