Aba, Abia State, Nigeria’s Innovative and Interactive Fashion Houses: The Case of Inadequate Facilities for the Growth of the Fashion Industry in Aba, Abia State, Nigeria

Onwuliri Nkonye C., Obiadi Bons N., Onuorah I. M., Mbah P. U., Okafor C. C. and Kikanme E. I.
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Onwuliri Nkonye C.: Department of Architecture, Faculty of Environmental Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
Obiadi Bons N.: Department of Architecture, Faculty of Environmental Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
Onuorah I. M.: Department of Architecture, Faculty of Environmental Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
Mbah P. U.: Department of Architecture, Faculty of Environmental Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
Okafor C. C.: Department of Architecture, Faculty of Environmental Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
Kikanme E. I.: Department of Architecture, Faculty of Environmental Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 3, 32-38

Abstract: What is made in Aba, Abia State, Nigeria is not good for the Nigerians unless shipped out to Italy, repackaged and reintroduced back to the country in the name of Imported Product. This is the nonchalance and the problem with Nigerians. The fashion industries in the country are almost gone if not extinct because of bad governments, corruption and many inadequacies as a result of political affiliations and interests. The existing fashion houses are on individual basis and struggling to survive and for a more inclusive fashion industry in Aba, the researchers adopted content base analysis, qualitative research method where they carefully analyzed and interpreted works of other authors and used them in buttressing their points as applied to the issue at hand, Aba, Fashion House. Experts in the industry and especially, in Aba, believed that the fashion industry (houses) if properly handled, will hold paramount importance in today’s dynamic world of style and entrepreneurship in the area and will provide a platform for local designers to showcase and give a high end edge to their products and the Nigerian fashion in general. The management of the Aba, fashion industry must find ways to market their products to be accepted both locally and internationally. The idea of shipping their products to Italy and bringing them back to Nigeria to sell must be discouraged. And most importantly, the utilisation of adaptable spaces will allow for flexibility, enabling seamless transitions from workspace to event hosting areas, ensuring the accommodation of fashion shows, exhibitions, and educational workshops and that is how to connect with the rest of the fashion industry world.

Date: 2024
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