Impact of Perceived Usefulness on ICT Adoption by SMEs Bread Baking Industry in Zamfara State

Abdul Sabur Hassan and Ikebuaso Benson
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Abdul Sabur Hassan: Department of Business Administration, Federal polytechnic, Kaura Namoda, Zamfara state.
Ikebuaso Benson: Department of marketing, Federal polytechnic, Kaura Namoda, Zamfara state.

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 5, 149-159

Abstract: The study explore the relationship between perceived usefulness on ICT adoption of SMEs bakery firms in Zamfara State. The objective is to assess the impact of perceived usefulness on ICT adoption by SMEs bread baking industry. The study was anchored on Technology Acceptance Model (TAM) theory. The study used a quantitative and survey research design. The dependent variable is SMEs ICT adoption while the independent variable is Perceived Usefulness (improved job performance, Enhanced job effectiveness and Enhanced productivity). This study used a saturated sample, from 95 questionnaires collected, the data obtained were then analyzed using SEM (Structural Equation Modeling) PLS-4. The results showed that there is a significant positive relationship between SMEs ICT adoption and enhancement of job effectiveness in bread baking industry in Zamfara state. Equally there is a significant positive relationship between SMEs ICT adoption and enhanced firm Productivity of bread baking industry in Zamfara state. Further more the findings shows that there is a significant positive relationship between SMEs ICT adoption and Improved Performance of bread baking industry in Zamfara state. Therefore the study concludes that technology utilization promotes job effectiveness, firm Productivity and Improved Performance in the business and these can enhanced competitive advantage in the market. The study recommends that bread baking industry should key into the ICT adoption behavior, firms that are yet to adopt modern technology in their production processes should do so. And bread baking firms that have adopted this modern technology should ensure periodic up-grade and review their level of utilization in meeting market demand.

Date: 2024
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