Digital Transformation in the Fashion Industry in the United Kingdom – A Review

Maged Mohammed Elkady
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Maged Mohammed Elkady: University of Central of Lancashire

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 5, 947-958

Abstract: This research study investigates the digital transformation in the fashion industry in United Kingdom. The study objectives are to find the current and future trend surround the fashion industry in UK, investigate the challenges of digital transformation in the industry, as well as critically assess the impact of digitalization on fashion industries in the UK. This study is a review of scholarly articles and the secondary data is collected and analyzed using content analysis approach. Findings from this study found that the changing customer preferences (demands), sustainability concerns, etc. are the major trends in the fashion industry in UK. Further findings revealed that balancing the usage of automated technology and human labor, ensuring customer privacy, environmental implications, etc. are the common challenges facing digital transformation in fashion industry. However, the findings revealed some impacts of digitalization to include highly improvement in the design and manufacturing, marketing and sales through the growth of e-commerce, social media, and mobile payments, etc. findings therefore conclude that the digital revolution of the fashion industry has had a significant influence on the UK marketplace, even though it is creating both possibilities and constraints. Yet, by taking a strategic and proactive approach to digital transformation, businesses can position themselves for success in the digital age. This study therefore recommends the total implementation of digital technology in the operations and design of fashion styles in the fashion industry

Date: 2024
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