Assessing the Effect of Sustainability Reporting and Firm Value on the Consumer Goods Industry

Mr David Amoako and Dr. Edward Domina Attafuah, (MIoD)
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Mr David Amoako: MBA Student, San Francisco Bay University, CA USA
Dr. Edward Domina Attafuah, (MIoD): Accountant, University Health Service University for Development Studies Senior Tutor- New Life College Member Institute of Directors

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 8, 59-80

Abstract: This thesis investigates the relationship between sustainability reporting, firm value, and brand quality in the consumer goods industry. The study seeks to explore how sustainability reporting practices influence firm value and whether brand quality mediates this relationship. To achieve this objective, quantitative research methods, including regression analysis and structural equation modeling (SEM), will be employed to analyze data collected from a sample of consumer goods companies. The research will examine the direct and indirect effects of sustainability reporting on firm value through brand quality. The theoretical framework of this study draws from the fields of sustainability reporting, brand management, and corporate finance. It is hypothesised that firms that engage in comprehensive sustainability reporting practices will experience enhanced brand quality, which in turn positively affects their financial performance and firm value. Using statistical techniques, the mediating role of brand quality in the relationship between sustainability reporting and firm value will be tested empirically.

Date: 2024
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