Enhancing Organizational Adaptability in Public Enterprises: The Role of Communication Techniques in Stimulating Entrepreneurial Risk-Taking Behaviour

Harcourt Whyte Dike, Emeka Immanuel and Phd Harcourt-Whyte Ofonmbuk
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Harcourt Whyte Dike: Department of Public Relations and Advertising, Rivers State University, Port Harcourt Nigeria.
Emeka Immanuel: Department of Management, Rivers State University, Port Harcourt, Nigeria
Phd Harcourt-Whyte Ofonmbuk: Department of Cinematography and Broadcast Studies, Rivers State University, Port Harcourt

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 9, 13-26

Abstract: This research considered the dynamic intersection of communication techniques and entrepreneurial risk-taking behaviour within the context of organizational adaptability in public-owned enterprises. Recognizing the pivotal role of effective communication in fostering a conducive environment for entrepreneurial endeavors, the study aimed to investigate the strategies and approaches employed to arouse risk-taking behaviour among stakeholders within these enterprises. The study focused on public enterprises owned by the government of Rivers State, Nigeria. The main objective of the study was to investigate whether the application of communication techniques in public owned enterprises arouses entrepreneurial risk-taking behaviour for organisational adaptability. To successfully carry out this study, the quasi-experimental design was employed with a population of 141 employees and a sample size of 104 respondents. The outcome of this research tilted towards understanding the intricate relationship between communication techniques, entrepreneurial risk-taking, and organizational adaptability in public-owned enterprises. The study found that application of communication techniques has a positive and significant relationship with the arousal of entrepreneurial risk taking and the adaptability of public owned enterprises in Rivers State Niger. Finally, the study recommended that public enterprises as well as other organizations should have that organizational mind-set which embraces risk-taking as a dominant culture. That organisations should acquire the best communications technologies as well as employ experts to develop winning communication techniques that would help them communicate effectively to members of their staff as well as allow employees communicate efficiently in order to arouse risk taking behaviours in the organisation.

Date: 2024
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