Sustaining Fintech Usage in Jarkarta: The Interplay of Perceived Benefits, Risks and Trust

Henryanto Wijaya, Carunia Mulya Firdausy and Indra Widjaja
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Henryanto Wijaya: Doctor of Management, Universitas Tarumanagara, Jakarta, Indonesia
Carunia Mulya Firdausy: Doctor of Management, Universitas Tarumanagara, Jakarta, Indonesia
Indra Widjaja: Doctor of Management, Universitas Tarumanagara, Jakarta, Indonesia

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 9, 406-419

Abstract: The fintech industry in Indonesia has experienced rapid growth, revolutionizing the financial sector with more efficient and accessible solutions. However, despite this swift adoption, significant challenges remain, particularly concerning perceived benefits, risks, and user trust. A study conducted in Jakarta aimed to identify the factors influencing the continued use of fintech services, focusing on perceived benefits, risks, and trust. The research involved 246 users of payment fintech services, who completed a Google Form questionnaire, with the data analyzed using Smart PLS 4.0. The findings revealed that perceived benefits and trust significantly impact the continuity of fintech usage, while perceived risks do not have a significant effect. The study’s limitations include sample representativeness and the variables considered, and it does not account for external factors such as government policies or economic conditions that could influence fintech adoption. The results provide valuable insights for fintech developers and policymakers seeking to enhance user trust and perceived benefits.

Date: 2024
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