“Impact of OTT Platforms in Bangladeshâ€

Farah Tiyaba Tabassum, Tapan Biswas, Md. Mostafa Kamal, Tanjina Shahid, Swapna Chowdhury, Shuma Roy, Somaiyah Sarwar and Fouzia Hossain
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Farah Tiyaba Tabassum: University of Development Alternative (UODA), Dhaka, Bangladesh
Md. Mostafa Kamal: University of Development Alternative (UODA), Dhaka, Bangladesh
Tanjina Shahid: University of Development Alternative (UODA), Dhaka, Bangladesh
Swapna Chowdhury: University of Development Alternative (UODA), Dhaka, Bangladesh
Shuma Roy: University of Development Alternative (UODA), Dhaka, Bangladesh
Somaiyah Sarwar: University of Development Alternative (UODA), Dhaka, Bangladesh
Fouzia Hossain: University of Development Alternative (UODA), Dhaka, Bangladesh

International Journal of Research and Scientific Innovation, 2024, vol. 11, issue 9, 663-671

Abstract: Growing internet access and smartphone usage have led to the emergence of Over-the-Top (OTT) platforms in Bangladesh, which have changed the country’s media industry. The economy is impacted and media consumption patterns are being changed by platforms like Netflix and BongoBD, which provide a variety of material. Content producers benefit from these services, but there are also issues with job security, cultural identity, and industry restrictions. Concerns of cultural homogeneity have arisen as a result of the move toward individualized, on-demand material, which has fractured consumer tastes. The necessity for laws that balance artistic freedom with social responsibility and safeguard employees’ and users’ data is highlighted in the literature. Due to the increasing demand for Bangladeshi content, local OTT platforms like as BongoBD and Bioscope began to develop in the early 2000s thanks to advances in digital infrastructure. Local services prospered by concentrating on Bangla-language content, despite obstacles encountered by multinational platforms between 2016 and 2018. Viewership increased dramatically between 2018 and 2020, helped along by more accessible internet and the introduction of Hoichoi, which enhanced the local content market.

Date: 2024
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